Building Brands in China: Marketing to a Multi-Million Dollar Market

Do you understand Chinese consumers? How will you market to China?

After a sell-out event last year, NZCTA YA are running a continuation of last years Branding for China event: “Building Brands in China: Marketing to a Multi-Million Dollar Market”.

Come along to this event and engage in conversation with our panellists, and equip yourself with the knowledge to take your brand to the next level.

Topics discussed include

  • The marketing channels that work with the Chinese market
  • How to brand your New Zealand company to be attractive to China
  • Tools that are available to help you make your first step.


Food and drink will be provided. Register early to avoid missing out!

Date: Wednesday 25 July 2018

Time: 6pm - 8pm

Level 6, 139 Quay Street
Auckland CBD

$5 for members
$15 for non-members




Mike Arand

Mike is the China Business Development Advisor at New Zealand Trade and Enterprise. Mike’s extensive work with NZTE in the China region has greatly centered around the internationalisation of New Zealand companies into this market. He spent over three years as Trade Commissioner in Shanghai leading NZTE’s biggest and busiest office and at the same time leading the Food & Beverage team in China, Hong Kong, Macau, & Taiwan where he undertook a significant increase in activity with New Zealand F&B companies and introduced a stronger commercial sense to the teams. Prior to joining NZTE Mike led the development and entry into new markets and new business models for the global children’s wear brand Pumpkin Patch as the company grew to a $440m annual turnover.

Olivia Shen

Olivia leads Vodafone New Zealand’s international marketing segment, developing the company’s brand image to foreign audiences. The Chinese market, forming a large demographic of tourists to New Zealand as well as being such a strong global economy, is a core focus of Olivia’s work in brand building for Vodafone. Olivia has previously spent two years leading ASB Bank’s launch and development of WeChat and Weibo social media accounts for Chinese audiences, helping ASB become the top ranked banking brand for Chinese consumers in New Zealand.