The YA recently held the “Branding in China” talk at DLA Piper, where a sold out audience heard about the current state of play for digital marketing in China. Speakers talked about China’s current digital eco-system, how Chinese consumers behave and the what those in the industry should look to prioritise when promoting their brands.
Highlights included Alex Qian from Leqee giving us his four key digital trends, and Nancy Liu from Ogilvy & Mather outlining the startling growth in traffic from mobile devices over the past 4 years.