NZCTA YA recently held the Chinese Millennial Generation talk. The talk addressed the largest growing consumer group in New Zealand tourism: the Chinese millennials. Industry speakers engaged with a bunch of attendees on various topics, discussing the preconceived notions of our tourism industry and how to remain relevant to changing tourist demographics.
Notable moments included Paul Yeo’s energetic presentation about the methods Tourism New Zealand use to target millennials, Mark Frood’s talk about his experience in China, Chris Ryan’s exploration of modern China’s culture and free lollies for all from Air New Zealand’s Chris Hughes.